Category Archives: werq

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London Edition

London Edition

Work It [64]: Queen C


Cass rocks a fur jacket. How can you beat this winter look? She lounges so naturally in a red velvet chair, enveloped in her white, vintage fur. We just need to add a ruby encrusted crown. Then, look complete.

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camo. get on it.

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this guy looks like a cool, cosmopolitan smurf who landed in SoHo from another planet. I wonder if we will all be dressing like this one day…I seriously hope so…

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Despite this Zara coat having seemingly been purchased by every second person in the city, this girl creates such a strong look using it. I am OBSESSED with this mirrored sunglasses trend – it adds very unique depth to an outfit.

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Denim jackets are such an institutionalized element of a New York wardrobe. These oversized, boxy silhouettes can add a feeling of fortitude and legitimacy to anyone’s appearance. Tough and hardy on the outside, they are deceivingly comfortable (and comforting…) due to being so recognizable as a form of urban armor. They are the natural counterpart to black leather jackets. Rather than animal skin, we are protected by an unadorned second skin of washed out, roughed-up, blue cotton twill. There is something so understatedly sexy about a girl wearing vintage d. thrown over a short skirt or rolled up jeans…

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Some people just have the magic touch with tying things. Is there something in their subconscious mind that lets them so casually (yet perfectly) loop, tie and knot any form of bow, necklace, scarf, tie or belt? This is a skill I have not yet mastered. Yet Gisela here, thanks to her ‘tying’ talents, is the embodiment of mindlessly, effortlessly cool. I, on the other hand, still tie my shoelaces using the ‘bunny ears’ method. It’s probably time I step up my fastening abilities. It really is the smallest things that make a simple look appear so pulled-together…

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Work It [59]: New York Style Matrix


The lady-like pointed black pumps add a subtle and unexpected element to this girls bold black look. I’m loving the maxi length of the coat, but the intricacy of her haircut is what really caught my attention. What does it take to so convincingly pull off this look?

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bow down to bow tie

Work It [57]: Troupe of Hipsters


Yesterday I snatched a picture  of this casually dressed bunch of boys walking down a street in SoHo. The buttoned up shirts, red statement shoes, rolled up jeans and vintage camera (worn as an accessory) seemed to cohesively unite them. Together, they formed a most eye-catching troupe of hipsters…

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Image 3

The roughed-up folded leather boots add a nice twist beyond the predictably ‘New York’ polished black shoe. I could have taken a million shots of this guy chilling in wait for the C train, his pose was innately ready to be photographed. I wonder what’s in his portfolio…

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Image 2

A short fur coat paired with a leopard print mini skirt would usually scream hooker…but somehow this girl manages to seriously pull it off. The chunky black scarf and knee-high black socks over white tights add a striking graphic element to her look, counteracting the overt sexiness of the skirt & coat pairing. Her style roars.

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hot pink beanie + hot pink beats = game

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